DESIGNINMOTION follows in the footsteps of the highly successful Concept Store theme initiated by brands such as Nike, Apple and Puma. However, unlike these single brand stores, Design in Motion offers customers a select range of the best brands in cycling. For example a customer looking for a road bike will have the choice of 5 of the best road bike brands all in one room. They will be able to view, touch, test and discuss their options. Whether that be a top-end hi-tech race machine, a first time 94.7 fun rider bike or even a kid’s bike. The same applies to mountain bikes, shoes, helmets, accessories and clothing. Along with the best brands comes dedication to the best service. Sound advice based on product knowledge and experience, attention to detail, follow through and a passion for being the best is in their blood.